Category: Earth Hour

CODE :The Future We See through Follow The Money Newsroom.

Hamzat Lawal July 19, 2016 2

A non-governmental organisation Follow The Money, an initiative of Connected Development (CODE)Connected Development (CODE) is set to launch “Virtual Newsroom.

The products from the Virtual Newsroom is set to further engage and empower more marginalized people in rural communities to enhance their livelihoods.

DOTUNSpeaking at an In-house training organised by CODE, the monitoring and Evaluation Officer, Oludotun Babayemi said Follow The Money is planning  a virtual newsroom that will run 24 hours – several times in a month with the objective of strengthening the voice of 95 million Nigerians leaving in rural communities in Nigeria, while increasing their participation in governance.

He said it’s important to have a participatory kind of discussion on how the newsroom is meant to look like, who’s doing what and create a larger workflow other than the one we have been using.

“We are talking about a newsroom that has over 60 reporters reporting into it from remote places. This means we need a robust, scalable and efficient framework other than the one we were using before. We thought it will be good to have a meeting to deliberate, discuss, make comments and suggestions about how the newsroom is meant to look like and also decide on the future of Follow The money,”he said.

The Monitoring and Evaluation officer, said Follow the Money is always motivated by stories from rural communities, which never gets into the mainstream media, adding that  every time there is a visit , they hear about new stories, not just for the success alone but of  failures of communities that are still ailing other than the ones that  are focused on.

He added that it is always motivating  that the group  can do more and  can have more people to do more.

“We are looking at the massive strength in the young people that we have, we can engage more of them and we can also have more communities that will be proactively vigilant in ensuring transparency and accountability of funds meant for their communities as well. These are the motivation for Follow The Money,” he said.

Speaking on the challenges, Babayemi said the challenges the movement  might face is keeping that of  retaining human resources and availability of financial resources
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“Some people might leave at some point  because  we can’t bring in 60-75 people and expect them to only be focused on our mission and goal. Some people would think of something else such as thinking of another movement from there. Both are the critical challenges we are looking forward to as we move on.,”he said

He further called on the general public to be on the lookout for new radio programs that will come up especially Follow the Money radio, adding that radio is what people in the rural communities rely on to get information.

Mr. Babayemi explained that Follow the Money radio will be used in increasing rural community participation on governance as it concerns implementation of funds meant for capital projects in their communities l.

“ They should look out for some of our bulletins and prints that we would want to share with them on the money we are following and money for the community and also on what the government is saying about such money should be something interesting the communities should be looking forward to,”he said.

Well in the next 15  years, the vision will be to see the present 95 million Nigerians living in rural communities listening and engaging their leaders through the Follow the Money Radio, likewise, seeing 50%  of that population sending in feedback to Follow the Money via SMS and our various online portal. Mr Babayemi noted

He said these target audience  could also be able to read about  Follow the Money In  online and offline bulletins or magazines.

“In essence, seeing  Follow the Money as a community mechanism where they can also read about their own community, and get their voices amplified is the future we see through Follow the Money and I hope that we will be able to achieve that,” he said.

 

    

 

Group seeks partnership with CODE on Stop don’t Drop campaign.

Hamzat Lawal June 28, 2016 2

The Stop Don’t Drop group in collaboration with Chanja Datti seeks partnership with Connected Development (CODE) in creating awareness on Environment sustainability and anti-littering stance.

Speaking at an interactive section held at CODE office in Abuja, the convener/Initiator of “Stop Don’t Drop”, Adiza Ujo said a research was conducted shortly after the fuel scarcity hit Nigeria.

She said the outcome of the research showed that many car owners who queued to buy fuel ended up buying eatables after which they littered the environment with wraps of whatever was bought.

“We found out the long queues at the filling Station led to more dirty in our environment, because while they wait for their turns to buy fuel the just buy “Gala and Lacaserra” drinks after which they just throw on the floor,”she said.

Ms Ujo noted that it is therefore necessary to enlighten the public on the use of waste bin or trash bags to deposit waste.

She further added that aside from depositing refuse dumps, such waste could be recycled into other products.

Also speaking,the Managing Director of Chanjia Datti, Ms Funto Boroffice said its not just about throwing dirty into trash bags, adding that when a trash  bag  could be returned back to the company for recycling.

She said it’s a way of also keeping the environment clean and to also create avenues for cab drivers to earn more income regardless of how little it may be

“Our focus are cab drivers and Keke riders, we intend to give them bag so that there passengers can throw their dirty in it,

“Once this is done the cab drivers are meant to bring back the bags to us with the dirty in it, after which they could either get recharge cards or a liter of fuel”, she said.

IMG-20160628-WA004She said that about 50,000 or more stickers will also be launched, adding that the stickers will be at the bumper of every cabs and keke in Abuja environs.

“The essence of this stickers is to help car owners stop littering the road with dirty, by throwing it out the window while driving,

“I am certain that when the car behind the one that  has a sticker that says “Stop don’t Drop” , he or she will think twice and not throw the dirty outside the window, “she said.

The Chief Executive of CODE, Hamzat Lawal, commended the group for this initiative, adding that CODE will assist in any possible way it can.

“I think it’s important that it is also treated at the senate level, whereby a bill is passed on that effect alongside policies,”he said.

He added that CODE will ensure the media helps broadcasts this initiative so that the information can get to the public as wide and fast as possible

“ We would try and engage  BBC Hausa to help amplifier alongside Wazobia fm, we could also make any of the Host on Wazobia fm an ambassador,”he said.

The monitoring and Evaluation manager of CODE, Oladotun Babayemi, suggested that everybody not just car owners or Keke riders should also engage themselves in recycling.

” i would advice you start publicity through congregation, it would help a lot in sending the message across,”he said.

Chanja Datti is committed to transforming waste to value with an increasing demand to rid the environment of non-biodegradable waste materials.

Stop don’t Drop seeks a green trash free environment.

 

 

‘It is our collective responsibility to accelerate the implementation of SDGs’  – Minister of Environment, Amina Mohammed

Hamzat Lawal June 10, 2016 0

Minister of Environment, Amina Mohammed, who has been one of the major influencers of Sustainable Development Goals (SDGs) launched late last year in New Yok has reiterated her stance on SDGs once again at the inaugural town hall meeting tagged ‘Buharimeter’in Abuja yesterday.

Amina posited that the role environment plays in actualising each of these Global Goals (SDGs) cannot be overemphasised hence it’s important that all Nigerian citizens get involved in its implementations so as to accelerate and maximise its impacts on our nation’s overall economic growth.  ‘We cannot leave everything for the government to do, Yes, Ministers are public servants and it is a privileged to be one, but things would only work perfectly if we can earn your cooperation and work together in achieving all these goals. She stated that this administration would ensure that its delivers on all its promises at addressing security issues, ensuring steady infrastructural development and revamping the economy.

The Minister, who had earlier visited the lead poisoning affected communities in Niger State like Shikira, mentioned that the emergency response to remediation of these communities would commence as soon as the fund for the remediation is approved by the Federal Government. “In collaboration with Ministry of Solid Minerals, we will commence the remediation of these affected communities in Niger State’ she alluded.

The Buharimeter Townhall Meeting was organised by Centre For Democracy and Development (CDD) aimed at assessing the one year in office of President Muhammadu Buhari and his All Progressives Congress (APC) government. The event had five federal Ministers in attendance namely: Lai Mohammed (Information and Culture), Babatunde Fashola (Power, Works, and Housing), Audu Ogbeh (Agriculture and Rural Development), Amina Mohammed (Environment), and Udo Udoma (Budget and National Planning).

 

CODE Marks World Environment Day by Planting More Trees in Schools

Hamzat Lawal June 3, 2016 0

In commemorating this year World Environment Day, Connected Development has once again taken the lead in advocating for safe, green and habitable environment by organising tree planting event in some schools in Abuja. One of the beneficiary schools was Abuja Children Home in Karu, FCT which was also one of the schools that benefited from similar tree planting project put together by CODE in 2015.  The event which was supported National Orientation Agency (NOA), having sent a representative to speak to students, also had in attendance, Hour With A Book representative, a project that seeks to promote the reading culture in Nigeria.

According to Dotun Roy, Programme Officer, CODE while educating the students on the importance of tree planting to human existence. “Climate Change is the major enemy of environment and we must endeavour to seek ways to fight and protect ourselves from the negative effect associated with it by planting more trees in order to create more shades and trap the CO2”  He shared how planting more tress could help in mitigating the effects of climate change in Nigeria and parts of the world. These students, out of curiousity and inquisition asked several questions about climate change and its relation to soil erosion, flooding and global warming. “How can we solve the problem of erosion?” asked abdulmalik one of the curious students.

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NOA Representative, Mrs Stella, who spoke to the students on how their attitude to their environment could either bring about either good or bad consequences on their health, education and their mental development, said the pupils should endeavours to inform their parents of how beneficial it could be for them to desist from those activities/practices that may compound the effects of climate change in Nigeria, such practices as indiscriminate cutting of trees, dumping of refuse in the waterways, canals and drainage, excessive use of generating sets and burning of used tyres.

Mr Ismaila, Coordinator, Hour With A Book, who donated “Climate of Change” a novel  written on climate change to the students, expressed his concerned about the devastating effect of climate change in the country. “High temperature caused by excessive heat from sunlight is causing a lot of discomfort for people at night causing them sleepless nights and during day” He said this climatic condition is becoming unbearable for people particularly those living in the far Northern part of the country.

The event was concluded by planting of trees and naming each tree after few students for them to take ownership of the trees and give them proper care necessary for their survival.

 

From skylines to timelines, Earth Hour shines a light on climate action across West Africa

Hamzat Lawal March 17, 2016 0

[ABUJA, Nigeria] — Following a landmark year for climate, World Wide Fund’s [WWF]  Earth Hour coordinated by Connected Development [CODE] in Nigeria, and Young Volunteers for the Environment in collaboration with the African Youth Initiative on Climate Change in seven West African countries is calling on people around West Africa and the world to continue the charge and be a part of the global momentum to help change climate change. This follows the countdown to Earth Hour, a global yearly event celebrated on March 19, between 8:30 and 9:30 p.m. local time.

2015 was the hottest year on record and it was also the year countries came together to work against climate change at the historic summit in Paris. With the world at a climate crossroads, Earth Hour 2016 is our time to shine a light on climate and environment action and build the foundation for a better future for our planet and future generations.

2016 marks the tenth lights out event since Earth Hour’s debut in Sydney, Australia in 2007. In the past nine years, WWF and Earth Hour teams around the world have harnessed the power of the movement to raise support and funds for access to renewable energy, protection of wildlife and their habitats, building sustainable livelihoods and driving climate-friendly legislation and policy.

In Nigeria, Earth Hour 2016 will join to drive petition to save the last forest in Calabar, Cross River State, with the #CrossRiverSuperway hashtag while activists and businesses will come together in Lagos, Abuja, Cross River, Taraba and Benue States to learn and share how they create a low carbon economy with several of their initiatives. “Earth Hour serves a platform not just to raise awareness about environmental issues, the event also serves as a platform for entrepreneurs who are involved in activities that protect Earth to showcase their work and network as we engage people during the time frame of the event at night” said Oludotun Babayemi, the West Africa Regional Director for Earth Hour.

Babayemi also highlighted other West African countries joining the movement, “This year, we would have Nigér, Senegal, Ivory Coast, Bénin, Togo, Ghana and Gambia joining actions mobilizing millions of people across the continent to inspire actions and inform policy decisions as we collectively implement the outcomes of Paris COP21 and countries INDCs”.

“In 2016, Earth Hour will continue to power grassroots efforts to change climate change including driving a petition to Save the Ekuri Forest, protecting forests and biodiversity in the Sahel of Africa and helping devise a comprehensive solution to waste management persistent crisis by working with governments, businesses and civil society simultaneously on sustainable waste management” stressed Hamzat Lawal, the Chief Executive of Connected development, CODE.

In addition, as Nigeria’s most iconic landmarks – Lekki Conservation Centre, Lagos, Transcorp Hilton, Abuja, Le Meridien, Ogeyi Place, Port Harcourt, Kwararafa University, Wukari, Taraba and Pauline Makka Women Development Center, Makurdi, Benue, prepare to switch off their lights for Earth Hour; supporters are also invited to take a stand for climate action using Social media. Users of social media can donate their Facebook feeds to spread climate awareness and action in a few clicks on www.earthhour.org/climateaction. In addition, using custom-made Earth Hour filters to Facebook and Twitter profile pictures, users can show their friends and followers they care about the planet.

Ms Luttah Annette of JVE International remarked at the importance of the event and the involvement of youth in climate matters “This event is a trend setter that brings great awareness to communities and various stakeholders with a message that, it does not take much to contribute towards sustainable development. This is a wakeup call for all actors to join forces to make a significant impact towards reversing climate change and to improve the livelihoods of the poor in our communities” .

Earth Hour 2016 will be celebrated on Saturday, 19 March 2016 between 8:30 and 9:30 p.m. local time. Log on to www.earthhour.org/nigeria  for more stories and articles on teams using the Earth Hour movement to shine a light on climate action. This is our time to change climate change.

Link to the official Earth Hour 2016 music video: http://ehour.me/EH2016-MusicVideo

Link to photos on Earth Hour activities in Nigeria:

https://www.flickr.com/photos/visitgwarinpa/albums

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For media inquiries or requests for press interviews, please contact: 

Abdulmalik, Abdulmalik  – Earth Hour Nigeria; abdulmalik@connecteddevelopment.org +234 09 291 7545

Attegoua Marcelline – JVE International Secretariat; secret.jve@gmail.com +228 22200112

About Earth Hour:

Earth Hour is WWF’s global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become the world’s largest grassroots movement for the environment, inspiring individuals, communities, businesses and organizations in over 170 countries and territories to take tangible climate action. Celebrating the tenth edition of its signature lights out event in March 2016, the Earth Hour movement continues to harness the power of its millions of supporters to shine a light on climate action and the power of the individual to change climate change.

About Connected Development [CODE]:

CODE is a non-government organization whose mission is to improve access to information and empower local communities in Africa. We strengthen local communities by creating platforms for dialogue, enabling informed debate, and building capacities of marginalized communities which ensure social and economic progress while promoting transparency and accountability.

Skin & Bones: The Great Green Wall Project

Hamzat Lawal January 7, 2016 0

The dry, dusty trade wind, blows over the West African subcontinent thinly coating surfaces with dust, cracking up skins and drying up moisture in the atmosphere. Harmattan – the yearly phenomenon which sends winds from the Sahara Desert into the Gulf of Guinea has brought with it a period of hotter days and colder nights than experienced in recent years.

The earth is getting warmer; climate change is tipping on the negative.

The Great Green Wall Project or Great Green Wall of the Sahara and the Sahel Initiative is a planned project to plant a wall of trees across Africa at the southern edge of the Sahara desert as a means to prevent desertification. It was developed by the African Union to address the detrimental social, economic and environmental impacts of land degradation and desertification in the Sahel and the Sahara.

Contributing to improved local incomes, the Great Green Wall will be a global answer to the combined effect of natural resources degradation and drought in rural areas. The Initiative is a partnership that supports the effort of local communities in the sustainable management and use of forests and other natural resources in drylands.
The bulk of the work on the ground was initially slated to be concentrated along a stretch of land from Djibouti, in the east to Dakar, Senegal, in the west—an expanse 15 kilometers (9 miles) wide and 7,775 kilometers (4,831 miles) long. The project later expanded to include countries in both northern and western Africa.

In 2007, during the eight ordinary session of the Conference of Heads of State and Governments held on January 29 and 30, 2007 in Addis-Ababa (Ethiopia), African Heads of State and Government endorsed the Great Green Wall for the Sahara and the Sahel Initiative.
Subsequently, in June 2010, a convention was signed by Burkina Faso, Chad, Djibouti, Eritrea, Ethiopia, Mali, Mauritania, Niger, Nigeria, Senegal and Sudan in Ndjamena, Chad, to create the Great Green Wall (GGW) Agency which created the Panafrican Agency of the Great Green Wall (PAGGW).

The land degradation experienced is a factor of both human-related and natural activities; poor farming activities, overgrazing, illegal waste management, and extreme weather are the most common causes.
It is estimated that 500 million people in sub-Saharan Africa are affected by land degradation which poses threats to agricultural productivity which is a main source of livelihood.

The project’s $2 billion budget, stemming largely from World Bank co-financing and partnerships fostered by the African Union, ensures participating countries will have the means to see the project through to the end. Examples of success include more than 50,000 acres of trees planted in Senegal.

Nigeria GGWNG

Figure 1: The expected growth path of the GGW project

Implementation of the project in Nigeria takes place in eleven frontline States of Adamawa, Bauchi, Gombe, Kebbi, Sokoto, Zamfara, Katsina, Kano, Jigawa, Yobe and Borno. Covering over 43 LGAs and rehabilitate 225,000 Hectares of land.

The Follow The Money team decided to do on-site visit in November 2015 to the projects in Kebbi [Bachaka], Kano [Kadandanni] and Jigawa [Jeke]; Kebbi because the GGW was flagged – off in Kebbi State in November 2014, Kano to compare the success of the GGW to the state’s government reforestation program, and Jigawa because it shares an international border with the Republic of Niger.

Abubakar Maiyaki (Mai Yakin Bachaka) the deputy of the traditional leader of Bachaka said the Great Green Wall project has made significant impact in their community. “Community members have undergone training and recruited as forest and security guards, an orchard was created where economic trees were planted, shelter belts were also planted and are flourishing, two boreholes were provided to the community, social mobilization and sensitization of the community on the importance of tree planting were carried out, school children were trained on how to plant trees and gardening”

For Maiyaki, the Great Green Wall project provides an opportunity to empower and educate the community on the importance of tree planting

In Kano, the team visited Kadandanni community in Makoda LGA and welcomed by Adamu Abdullahi, the traditional leader of the community who expressed that the community were initially excited about the project; an optimism that has waned with the passing months.

“The Kadandani inhabitants are much aware about the benefit of planting trees, owing to awareness and training programmes by the government, but it has had its own challenges, at the beginning of the GGW, we were promised water, an important amenity to us and our livestocks, but looking back, this is not the case if you visit the proposed site for this amenities”

Abdullahi felt that the project had become politicised as the norm with pressing issues in Nigeria.
An assessment of the existing infrastructure in the community showed poor maintenance of the solar powered pumps for water – the borehole had stopped working six months ago, the storage shed for tools had been blown away winds earlier, the orchard was drying up and dying.

The team also met with the representative of the women association, Hajiya Mari who was selected to head to Katsina state for 2-day seminar on the importance of the project. Mari said they were trained on how to grow plants and given date seedlings to plant in the community to fight off desertification, and she has planted 10 in her house.

The story isn’t any different at Jeke, a dry community located in Sule Tankarkar LGA in Jigawa state. Yakubu Magaji, the community leader who took the team to inspect the site of the project expressed dismay at the state of the nursery, orchard and wind-powered borehole.

“The wind is not strong enough to fully power the borehole”

Magaji says as the community has to subsidise using the borehole three times a week to generate water needed.

MOVING ON …
As much as the Great Green Wall project is seen as means to reduce the expansion of the Sahara into Nigeria, it represents an opportunity to restore land once rich with biodiversity and vegetation. There is a commitment by the Federal Government of Nigeria and other governments to the project but the pace is almost negligible.

If the project comes to fruition, it can really help the sub-Saharan part of Africa and the continent on a whole in its drive to help the climate, provide a means of empowering communities and create a large social impact.

Earth Hour Nigeria Canvasses Awareness to Mitigate Climate Impacts

codepress March 31, 2014 0

Earth Hour proved the movement is now stronger than ever, with the event observed in over 162 countries including Nigeria and over 7000 cities, creating magical lights off moments in every continent of the world. The symbolic hour has grown into the world’s largest grassroots movement for the environment, with beyond the hour activities and initiatives happening throughout the year.

In Nigeria, Earth Hour organised by Connected Development [CODE] was observed in 5 cities – Abuja at the Transcorp Hilton; Lagos at the “Earth Hour Garden” opposite the Lagos State House of Assembly; Taraba at the Kwararafa University in Wukari; Portharcourt at the LeMeridien Ogeyi Place and in Benin City at the Youth House.

“It’s always extraordinary to see cities and landmarks involved in the ‘lights off’ event, but the most exciting thing about Earth Hour this year is seeing the amount of projects and campaigns that are taking action beyond the hour. From crowdfunding to campaigns that are creating environmental awareness across the West Africa region, Earth Hour is harnessing the power of the crowd far beyond the hour,” said Oludotun Babayemi, Country Director for Earth Hour in Nigeria.

The Earth Hour Team in Gummi Local Government of Zamfara State

The Earth Hour Team in Gummi Local Government of Zamfara State

Last year alone saw thousands of Nigerians petitioned the president to pass the climate change bill into law to create a climate change commission to superintend over climate change activities in Nigeria. In 2014, the bill has been reintroduced and passed to the Senate for harmonisation. Likewise, the Walk to Mali campaign has started inspiring different communities across the West Africa region with the Kwararafa University pledging a 20km reserved forest for the flora and fauna.

WWF-Uganda began the fight against the 6,000 hectares of deforestation that occurs in the country every month by creating the first “Earth Hour Forest.” In 2012, Russians also petitioned to get legislative change protecting the country’s seas from oil pollution and now are striving to protect an area of forest twice the size of France.

These Earth Hour success stories illustrate the movement has become a global collaboration to show what can be achieved for the planet.

In Nigeria, the Earth Hour celebration 2014 began its journey in Wukari, Taraba where community events were held all over the community and at Kwararafa University. Moving across to Wukari town where hundreds of community members joined the team and held a community sensitisation and advocacy on environmental sustainability hosted by the Taraba state coordinator, Anthony Agbor. The event within the community was grazed by the Boys Brigade Base Band and the Skaters Club of Wukari

The Earth Hour team in Wukari Taraba State of Nigeria

The Earth Hour team in Wukari Taraba State of Nigeria

The hour of inspiration then went back to its humble beginnings, as Earth Hour once again hit Abuja bringing to light the plight of one of the memorable hotels in the country with an environmental friendly atmosphere – The Transcorp Hilton. The Light out event anchored by Big Mo of Wazobia FM in Abuja, kicked off with the greetings to Nigeria cities taking part in Earth Hour, delivered by the FCT coordinator for Earth Hour, Oladotun Fadeyiye, while TED style keynote speech was given by Baaki John of the Women Environmental Programme (WEP) on environmental sustainability and women.

To drive action and support, a new exhibition waiting to be premiered as a movie “Walk to Mali” was screened during the hour, and the campaign also engaged people around the world to use their power and add their voice to protect vulnerable communities.

“To witness Earth Hour in Abuja for the third year in a row, the event makes a powerful impression on me,” said Hamzat Lawal, the Chief Executive of CODE. “To see people united in a single purpose of making our lifestyles less impactful on the planet, inspires me immensely.”

Continuing to the second home of Earth Hour, Lagos celebrated the event by empowering young school children with the message that people are the true everyday Super Heroes for the planet. Using none other than Spider-Man to join the global flagship event, the young stars from the Vicsum Private School were educated on  the value of efficient energy use. “How to Take Action” speeches were delivered by Olumide Idowu; Halima Baba –  Lagos State coordinator for Earth Hour and Babatunde Shodiyan from the department of Conservation and Ecology of the Lagos state ministry of Environment.

The Earth Hour team at Transcorp Hilton Abuja

The Earth Hour team at Transcorp Hilton Abuja

“We hope the power of Spider-Man joining in the largest movement for the planet – Earth Hour will inspire this future generation in becoming super heroes for their various communities on environmental sustainability” Halima Baba said.

Right now, Earth Hour is moving across the globe, following the setting sun, sending billions of people around the world a message that each of us has the power to make a difference. Each of us can be a Super Hero for the planet,” Reiterated Baba said.

In Portharcourt, the lights off event then went to the Le Meridien Ogeyi Place at GRA. Hosted by Gift Godden, the city coordinator for the event, Earth Hour drew attention to the “Black Gold,” and the need to reduce air pollution and Oil Spills. The participants were encouraged to collaborate on ideas in order to inspire change towards healthier air and communities.

“It is pertinent to include every stakeholder in the build up to this popular environmental movement, it will help us in achieving our advocacy campaigns towards an oil spill free environment” said Okoduwa Sylvester of the Ofure Center for Peace and Development.

The Earth Hour team in Lagos

The Earth Hour team in Lagos

The management of the Le Meridien Ogeyi place was quite excited to be part of this movement again, having won a sustainability award for taki

ng part during Earth Hour in 2013. “This movement will forever live in our memory, as it inspires institutions like ours to join in and do more to save our planet earth. Next year again, we will be part of this movement” said Henry Orie, the Food and Beverage Manager at Le Meridien.

In tandem with the crowd’s enthusiasm at events across the world has been Earth Hour’s massive digital presence, including the recently launched Earth Hour Blue to drive digital engagement beyond the hour. The revolutionary platform for the planet allows anyone in any country to use their voice or their dollar to take action and support projects of their choice across the globe, and further encourages participants to use their favourite social platforms to engage in their favourite crowdfunding and crowdsourcing projects.

Le Meridien Ogeyi Place shutting down for Earth Hour in Port Harcourt

Le Meridien Ogeyi Place shutting down for Earth Hour in Port Harcourt

As a newcomer to the crowdfunding scene, Earth Hour Blue has launched with WWF projects from Australia, Indonesia, Singapore, China, Nepal, India, Russia, Uganda, South Africa, Madagascar, Canada and Columbia which are now all live on the crowdfunding platform powered by Crowdonomic.

EARTH HOUR SUPER HEROES ARE JOINED BY THE AMAZING SPIDER-MAN TO PROTECT THE PLANET

codepress March 29, 2014 0

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Saturday, March 29: WWF’s Earth Hour is set to break all records of participation in its eighth year, as Spider-Man tonight joined millions of everyday Super Heroes from across the world in the world’s largest celebration for the planet.

 

The event that has evolved into the world’s largest movement for the planet began its journey across more than 162 countries and territories from New Zealand, now sweeping across Asia with Spider-Man and the cast from the upcoming tentpole film The Amazing Spider-Man 2, including Andrew Garfield, Emma Stone and Jamie Foxx, sending a message to the world that anyone can be a Super Hero for the Planet from the global flagship Earth Hour event from WWF-Singapore.

 

WWF’s Earth Hour event in Singapore saw lights switched off across the famous Marina Bay skyline, joining the Sydney Harbour Bridge and Opera House, the Bird’s Nest in Beijing, Taipei 101, The Wat Arun Buddhist Temple in Bangkok, the Petronas Twin Towers in Kuala Lumpur and more, that have already taken part in the global celebration for the planet.

 

In Australia, a massive candle lit display on the lawn of Parliament House in Canberra spelt out, ‘It’s Lights Out For The Reef’ as thousands across the country witnessed a special documentary about the impact of climate change on the threatened natural wonder the Great Barrier Reef.

 

“Tonight Earth Hour will be celebrated by every continent, and people in every corner of the world will be reaching across boundaries of culture, politics, race and religion to acknowledge the power we all have when we come together for this incredible planet. Earth Hour and lights off is a powerful reminder that we can help to deliver the solutions towards creating a more sustainable future for the planet,” said Andy Ridley, CEO and Co­Founder of Earth Hour.

 

As the lights now switch off at India Gate, the beyond the hour focus for children will be felt with WWF-India’s year-long education campaign for a monumental 15,000 schools across India who are switching off for Earth Hour and switching on to more energy efficient practices.

 

Swayambhunath Temple in Kathmandu is set to come alive for Earth Hour, as WWF-Nepal kickstarts their target of reaching 500,000 people in the country to lead environmental change through The Generation Green Campaign.

 

Jamie Foxx who plays Electro in The Amazing Spider-Man 2, said “It’s time to conserve, protect, and enjoy this planet of ours. Never underestimate your power, never underestimate what you can do.”

 

This year, WWF-Nepal also has the enlisted the help of none other than Spider-Man himself to support their Earth Hour Blue crowdfunding project, ‘A Flame Called Hope’. This project supported by Andrew Garfield aims to provide clean biogas energy to villages in Nepal’s Terai Arc.

 

“Earth Hour is a fantastic movement that has been created about conservation of our planet, which is something that should be on the top of our list as human beings. Let’s remember that the Earth is not ours, we are of this Earth. We all have a responsibility to each other in preserving our home, so it’s amazing to be a part of Earth Hour to help send that message, “said Andrew Garfield.

 

Earth Hour has now begun to trend worldwide, with participants sharing their event experience and commitment for the planet across social media platforms that connect the world.

At the heart of the movement’s digital growth is Indonesia, where Earth Hour has become a massive, year-round youth led movement enlisting the support of more than 1.5 million people across more than 31 cities in the country. Creating simple and creative environmental actions through film, performances, social media and public gatherings, the teams promote environmental activities related to saving electricity, reduction in use of plastic, using less paper and tissue, planting more trees and using public transportation throughout the year.

“Earth Hour is much more than an hour. Every person can do their part no matter how big or small to save the planet,” said Emma Stone.

This year sees Earth Hour launch a new crowdfunding and crowdsourcing platform for the Planet, asking people to use their power to back a project or add their voice to solution based environmental projects across the world.

 

From donating to building climate smart fiberglass boats for Typhoon Haiyan affected fishermen in the Philippines, to giving Rangers in Indonesia better equipment to protect the forests and wildlife of Borneo and Sumatra and even helping fund indigenous communities in Colombia to generate sustainable means of livelihood that prevents deforestation in the Amazon – Earth Hour is calling on participants across the world to be Superheroes for the Planet by getting involved in Earth Hour Blue when the lights come back on.

 

“I’m delighted to see that the Earth Hour Blue crowd-funding platform is seeing real results,” said Director General Designate, Dr Marco Lambertini. “The WWF-Singapore led effort to fight wildlife crime in Southeast Asia has reached its minimum target from people who contributed online. Thanks to this funding, we can now start monitoring and providing emergency cover for families of rangers who have perished in the line of duty.”

 

Earth Hour will next hit the Middle East, Africa and Europe, where the Sultan Ahmed Mosque (Blue Mosque) in Istanbul will switch off for the first time, joining the Great Pyramids of Giza, the world’s tallest building Burj Khalifa in Dubai, the Kremlin and Red Square in Moscow, South Africa’s Table Mountain, St. Peter’s Basilica in Vatican City, The Eiffel Tower in Paris, La Sagrada Familia in Barcelona, Buckingham Palace in London, Edinburgh Castle in Scotland before the hour of inspiration makes its way across the Atlantic to South America.

 

There, the Christ the Redeemer (statue) in Rio de Janeiro, The Angel of Independence in Mexico City will be key landmarks taking part in the continent, and The Empire State Building and Times Square in New York City, Niagara Falls, Los Angeles International Airport, the Las Vegas Strip and more will join in the world’s largest celebration for the planet from North America, before Earth Hour wraps up on the island of Tahiti in French Polynesia.

 

Earth Hour in 2014 sees the completion of the shift from event to movement status across the world, with the celebration cementing its place as a platform for beyond the hour activities for amazing environmental outcomes to protect parts of the planet including the Great Barrier Reef in Australia, the Arctic in Finland and the Amazon Rainforest in Colombia.
The focus on outcomes was inspired by Earth Hour’s success in past years that led to better legislation through the Russian Parliament to protect seas from oil pollution, the creation of a 3.4 million hectare marine protected area in Argentina and the world’s first Earth Hour Forest in Uganda to fight against massive deforestation in the country. All of these outcomes were powered by the crowd, showing that change for the planet can be achieved when the individual and collective realizes their power.
People are encouraged to use their power by backing a project or add their voice at www.earthhour.org and sharing their #EarthHour activities on Instagram.

 

 

Notes to editors
B-roll footage and the 1st Earth Hour 2014 compilation video can be downloaded at www.ehour.me/eh2014vids

 

Additional b-roll footage in various formats can be downloaded at

www.earthhourspiderman.com.
To view the Earth Hour and Spider-Man Partnership Video, please go to: www.earthhour.org/spiderman

 

Images for press for Earth Hour 2014 can be downloaded at www.earthhour.org/media-centre

 

For media inquires or requests for press interviews, please contact:

Tina McKenzie, Global Media Relations Manager – Earth Hour Global tina@earthhour.org +65 8316 6259

Benjamin Vozzo, Digital Communications Manager – Earth Hour Global benjamin@earthhour.org +65 8223 1728

 

About Earth Hour

Earth Hour is a global environmental movement of WWF. Headquartered in Singapore, Earth Hour is one of the first opensourced environmental campaigns; it has grown from a symbolic event in one city into a global movement, crowdsourcing actions from individuals, businesses, organizations and governments to generate environmental outcomes. In 2014, Earth Hour Blue sees the movement enter the most exciting stage of its evolution, to be at the forefront of crowdfunding and crowdsourcing for causes, innovation and creativity for the planet.

 

About WWF

WWF is one of the world’s largest and most respected independent conservation organizations, with over five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

 

 

About The Amazing Spider-Man 2
We’ve always known that Spider-Man’s most important battle has been within himself:  the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man.  But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.

 

It’s great to be Spider-Man (Andrew Garfield).  For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone).  But being Spider-Man comes at a price:  only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city.  With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he.  And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common:  Oscorp.  Directed by Marc Webb.  Produced by Avi Arad and Matt Tolmach.  Screenplay by Alex Kurtzman & Roberto Orci & Jeff Pinkner.  Screen Story by Alex Kurtzman & Roberto Orci & Jeff Pinkner and James Vanderbilt.  Based on the Marvel Comic Book by Stan Lee and Steve Ditko.  The film will be released in theaters internationally beginning April 16, 2014, and in the U.S. on May 2, 2014.  #SpiderMan

 

About Sony Pictures
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation.  SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.  For additional information, go to 
http://www.sonypictures.com.

 

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing, including licensing the Spider-Man universe to Sony Pictures. For more information visit 
marvel.com. ©MARVEL