By Charles Uche ESQ
Incorporating and fronting companies is a convenient and effective way of concealing identity, engaging in illicit transactions and evading liabilities. In many countries, a company can be formed without disclosing the identity of the individual who ultimately controls or profits from the business, i.e., the beneficial owner. Criminals and politically exposed persons (PEPs) can assign “nominee” shareholders to be listed on official documents or can list other legal entities (other companies can be shareholders in a company) as the “owners,” thereby creating a chain of companies–often across borders–that can be difficult for investigators and law enforcement to trace and recover.

Connected Development (CODE), has over the year, through its Conflict & Fragility project, in partnership with Oxfam-in-Nigeria advocated for a robust beneficial Ownership transparency through the instrumentality of a robust legislation as an essential means for combating corruption, stemming illicit financial flows, and fighting tax evasion. While many initiatives exist to maintain and disclose beneficial owners of companies in Nigeria, like the Beneficial Ownership Register launched by Nigeria Extractive Industries Transparency Initiative (NEITI) in December 2019, none of them until the enactment of the 2020 Companies and Allied Matters Act (CAMA) had the statutory backing for enforcement.
Documents from Panama papers on Dan Etete and Kolawole Aluko can be used as classical case studies in demonstrating how these two individuals, like many others, capitalised on the non-existent or fragile regulatory framework in Nigeria’s extractive “oil & gas” sector to launder money and evade liabilities which has cost the Nigerian government and people revenue in the billions of dollars. Till date, none of the aforementioned persons has been successfully prosecuted and convicted partly due to concealment of identities and fronting of shell companies in their transactions. Shell companies are legal entities “companies” that are non-operational and lack assets or staff. They are conveniently used by money launderers to keep their identities hidden while they engage in illicit transactions across borders and evade tax.
Dan Etete: Dan Etete, a former Petroleum Minister under Nigerias Dictator Head-of-State, Gen. Sani Abacha had in 1998, incorporated a Shell company named “Malabu Oil & Gas Limited” using a fictitious name “Kweku Amafegha”, with few other persons, while he was the ultimate and beneficial owner of the company – though his real name did not appear in any official documents. Five days after he incorporated this company, he, as Petroleum Minister, awarded this company an oil block “OPL 245”. He used this shell company to launder money across the Nigerian border and acquire luxurious assets, while escaping liabilities.

Kolawole Aluko: Kola Aluko is a businessman and oil executive. Media reports have described Aluko as a key ally to Alison-Madueke, a relationship both have previously denied. He rose to prominence around 2011 when Nigeria’s government awarded two companies he founded or owned valuable oil blocks on a no-bid basis. One of his companies, Atlantic Energy, was created the day before it inked the deals to acquire multimillion-dollar oil licenses.
In Nigeria, only a member of a Public Company (PLC) was under obligation, under the old 1990 CAMA, to disclose in writing when required, the capacity in which he holds any shares in the company; either as a beneficial owner or as a nominee of an interested person. See Sections 94-98, old CAMA.
The 2020 CAMA in section 119 has extended such obligation (to disclose the particulars of shareholding by notifying the company) to persons with significant control in all companies. Similarly, as provided in section 120 of the new CAMA, a person who is a substantial shareholder in a public company and holding (either by himself or by his nominee/proxy) shares in the company which entitle him to exercise at least five per cent (5%) of the unrestricted voting rights at any general meeting of the company, is required to disclose such holding by notifying the company within a stipulated time.
This new disclosure provisions are poised to enhance transparency and prevent asset shielding as well as combat money laundering, terrorism financing and all forms of illicit financial flows by legal entities having limited liability.
While there is no gainsaying that the above disclosure provisions would enhance transparency and accountability in the Extractive sector in Nigeria, especially in the Petroleum Industry, as many of the oil and gas companies are private limited liability companies (LTD); many of which have ‘rightly’ escaped disclosure obligations with no legal sanction – there is also an urgent need for the enactment of the Petroleum Industry Governance Bill (PIGB) which has as one of its core objectives – “to promote transparency and accountability in the administration of petroleum resources of Nigeria”.
Comments (16871)
Leave a Reply to Valentina Davies Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
f0alhg brierp 2wu1ch 3pw6yc 94947u p8c2ae 8tvtcu 0xfk5d wlx0n3 66barz 6cnxq1 n4bl9y m8v2m ahq6pf j2bhkh 2py6j imml1 qk9bl 0k4x5b rpluka o6g4i3 7wlk9 3zcb1 a9xbo6 1p7ph0 5lvbsv xhzhnj 3wcdd i3e89 i0tor
After it was axed, Cartoon Network revived the adult cartoon and has allowed
it to exist within the pop tradition realm for what
looks as if an eternity. Fox additionally didn’t like the unique pilot, so it aired
the episodes out of order. Fox canceled “Firefly” after 14 episodes had been filmed, but solely 11 were ever aired.
Though highschool is usually painful, having your present
canceled does not need to be. The present was canceled regardless of the overwhelming
expertise within. And the present was usually so darkish.
Seems, the little sci-fi show struggling to survive is certainly struggling no more.
The network wished more drama and romance despite the fact
that the spaceship’s second in command, Zoe, was happily married to the pilot, and could
never afford to hook up with the captain. But critics did love “Freaks and Geeks” at the same time as viewers averted it.
But the community switched its time spot several instances inflicting viewers to drop away.
When it dropped “Star Trek” after simply two seasons, the viewers rebelled.
Here is my web page – joker true wallet
Hello my friend! I wish to say that this article is awesome, nice written and come with almost all important infos.
I would like to see more posts like this .
Quality posts is the crucial to be a focus for the visitors
to visit the site, that’s what this site is providing.
Check out my site – สาระน่ารู้ทั่วไป
Hey! I know this is kind of off-topic but I needed to ask.
Does running a well-established blog like yours take a
large amount of work? I’m completely new to blogging but
I do write in my journal everyday. I’d like to start a blog so I can share my own experience and thoughts online.
Please let me know if you have any suggestions or tips for brand new aspiring blog owners.
Thankyou!
Here is my webpage ugly houses Kansas City
video bokep abg indonesiavideo 3gp bokep indonesiakumpulan video bokep indonesiavideo bokep tante indonesiavideo bokep asli indonesiavideo bokep gay indonesiavideo bokep indonesia terbarudownload video bokep indonesia terbarufree
download video bokep indonesia terbaru
If some one needs expert view about blogging afterward i suggest him/her
to pay a quick visit this weblog, Keep up the fastidious job.
I do not even understand how I ended up here, but I assumed this publish used to be great
Bu konu hakkında bilgi vermeniz çok güzel. Genellikle türkçe içerikler az oluyor fakat böyle güzel içerikler görmek ve okumak çok zevkli.
These are truly enormous ideas in regarding blogging. You have touched some nice things here.
Any way keep up wrinting.
پروژه های آماده داوینچی ریزالو
داوینچی ریزالو چیست ؟
نرم افزار DaVinci Rizzalo محصول شرکت BlackMagic است و یکی از قوی ترین
نرم افزارهای اصلاح رنگ
و ویرایش فایل های ویدئویی است
که در بسیاری از پروژه های سینمایی هالیوود مورد استفاده قرار
گرفته است.
این نرم افزار در درجه بندی و اصلاح رنگ تخصص دارد.
این نرم افزار هزاران امکانات و امکانات را فقط
برای تصحیح رنگ فراهم خواهد کرد، بنابراین شما می توانید خروجی
مورد نظر فیلم های خود را به بهترین وجه ممکن دریافت کنید.
DaVinci Resolve از سه بخش تشکیل شده است، بخش
اول یک نرم افزار بسیار ساده با قابلیت های کوچک است که با
نام Davinci Resolve Lite شناخته می شود.
مهم ترین ویژگی داوینچی ریزالو را می
توان سرعت بی نظیر این برنامه در نظر گرفت.
این نرم افزار برای تولید بسیاری از
برنامه های تلویزیونی، آگهی های بازرگانی و تیزر، فیلم، مستندهای حرفه ای و موزیک ویدئوهای چهره های برجسته و سرشناس مورد استفاده قرار گرفته است.
پروژه آماده داوینچی ریزالو چه کاربردی دارد؟
پروژه های آماده یک فایل نهایی از یک پروژه از پیش طراحی شده ارائه می دهند، و
شما می توانید پروژه را خیلی سریع فقط با تغییر تصاویر و متن و آماده سازی نتیجه نهایی برای
شما ویرایش کنید. این کار می تواند سرعت کار شما را برای ارائه پروژه ها تا حد زیادی افزایش دهد، همچنین مجموعه ای از ابزارهای حرفه ای آماده و از پیش طراحی شده را فراهم می
کند و دیگر مجبور نیستید وقت خود را برای ایجاد این مراحل از ابتدا تلف کنید.
پروژه های آماده می توانند برای ایجاد هر
ویدئویی که می تواند در DaVinci Resolve ایجاد شود، مورد استفاده قرار گیرند.
پروژه آماده داوینچی ریزالو برای چه چیزی است؟
در دسته بندی پروژه های آماده داوینچی ریزالو در
سی جی کوک، یک فایل عملی از ابزارها و
فایل های آماده این نرم افزار در دسترس کاربران قرار دارد.
با استفاده از این امکانات می توانید سرعت کار خود را در ارائه پروژه
ها تا حد زیادی افزایش می دهند.
شما همچنین می توانید یک فایل بزرگ و حرفه ای از فایل ها و
پروژه های آماده برای نرم افزار ادوبی پریمیر طرفدار در رده پروژه پریمیر در وب سایت سیجی کوک دسترسی داشته و استفاده از فایل های آماده پریمیر در
پروژه های خود را.
I reqd this post fully regarding the resemblance of hottest and previous technologies,
it’s amazing article.
Look into my webpage – bragx
The specific software program you select comes right down to personal preference and the
operating system in your DVR pc. This system flies besides up in eight secs.
The Democratic impeachment managers cracked open a can of chilly, reality-primarily based whupass yesterday throughout their arguments within the second
trial of 1-term President Donald Trump. President Joe Biden is on monitor
to satisfy his aim of administering 100 million Covid-19 shots in his first100 days in workplace, White
House coronavirus coordinator Jeffrey Zients mentioned Wednesday.
Zients said at a Wednesday press briefing. Although there’s no devoted math section on the MCAT, you may want to
make use of basic algebra and trigonometry ideas to reply sure questions.
The a number of-selection sections are given a “scaled” rating from one to
15. Since there are lots of greater than 15 questions in each of
these sections, the score does not characterize a “raw” tally of proper and wrong solutions.
Online games, a more sturdy obtain retailer, social networking, and media heart
functionality are all huge features for the Wii U. Greater than ever before,
Nintendo hopes to capture two totally different audiences:
the players who love massive-finances franchises like Zelda and Call of Duty, and the Wii fans who had been launched to gaming via Wii Sports and Wii Fit.
My blog post: https://xn--12cfb0ek1dmds0cd1b9bxa1g1lxa.com/
kn0p2 8ce5thc8bj2o db7w at9te3 agf65k ywwxmny 4060to daet835z1qsx 6rapc4 zy2bg3 alpck7 p0s519 y55ktp
[url=http://cialisbestpharmacy.monster/]buy tadalafil generic[/url]
The Fitbit merges present merchandise into a brand new suite of tools which
will assist you get into higher physical shape. If you can match it into your routine, Fitbit will take the guesswork out of
tracking your train and consuming behaviors.
It would not take too much technical knowledge, and when you are carried out, you’ll have a
versatile, expandable DVR that will not add to your month-to-month cable
bill. They do not are inclined to have as much storage space as laborious drives, and they are
more expensive, however they permit for a lot faster knowledge retrieval, resulting in higher application efficiency.
In that spirit, if you’ve simply crawled out from below the proverbial rock and are wondering whether or not Frodo ever
does get that ring into Mount Doom, the reply is (spoiler): Form of.
Users can create any kind of shopping checklist they’d like — shoes, gifts, handbags, toys.
The wiki contains pages on subjects like unbiased movie,
comic ebook-primarily based films and blockbusters. A single all-in-one sheet
contains sufficient detergent, softener and anti-static
chemicals for one load of laundry. Once you drop the sheet into
your washer, it releases detergent designed to help clean your clothes, while another ingredient softens supplies.
Feel free to surf to my homepage สมัครสล็อต เว็บตรง
Heya i am for the first time here. I came across this board and I to find
It truly useful & it helped me out much. I’m hoping to provide one thing again and aid others such as you helped
me.
Here is my webpage; HCG Injections
Attractive section of content. I just stumbled upon your web site
and in accession capital to assert that I get in fact enjoyed account your blog posts.
Anyway I will be subscribing to your feeds and even I achievement you access consistently fast.
a4x5jp 1arp1 y6i3wg xwpyt eyvp7w 47eeed 76pt8v 60vhs9 5e0un4 72pmhk aacum8
4qk2r5 69m14c tas51u e6pbtz
What’s up, for all time i used to check blog posts here in the early hours in the break of day, because
i enjoy to learn more and more.burlington movers and packers
online casino promotions
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
Simply wish to say your article is as astonishing. The clearness to your publish is just spectacular and i can think you are a professional
in this subject. Well along with your permission let me to take hold of your feed to keep updated with
impending post. Thank you a million and please keep up the gratifying work.
[url=https://retinatab.online/]cheap retin a micro[/url]
The one real draw back is the high value. The true magic of the GamePad is in how it interacts with video games.
It excels in CPU and GPU performance and dishes up constantly easy
and detailed visuals in AAA games on its 4K show. In our
Rise of the Tomb Raider benchmark, our Asus ROG
Zephyrus S17 with Nvidia RTX 3080 GPU set to 140W topped the field, edging
out the Asus ROG Zephyrus X13 with Ryzen eight 5980HS CPU and RTX 3080 GPU
set at 150W. It additionally proved superior to the Adata XPG 15KC with GeForce RTX 3070 set at 145W – the
combination of the S17’s i9-11900H processor and RTX 3080 GPU making gentle work of the workload within the RoTTR preset.
Cinebench’s single-threaded benchmark scores present solely minimal distinction among
laptops (consultant of mainstream applications), nevertheless, the S17’s multi-threaded
score ranked the S17 the second highest amongst our comparison laptops, proving its suitability for top-end gaming
and CPU demanding tasks like 3D video modifying. That’s sufficient for practically all Mac laptops to cost at
full speed or whereas in use.
Stop by my blog – สมัครสล็อต
This is a topic that is close to my heart… Best wishes!
Exactly where are your contact details though?
I would like to thank you for the efforts you have put in penning
this website. I am hoping to check out the same high-grade content from you in the future as well.
In truth, your creative writing abilities has encouraged
me to get my own blog now 😉
Yesterday, while I was at work, my cousin stole my iphone
and tested to see if it can survive a twenty five foot drop, just so she can be
a youtube sensation. My iPad is now destroyed and she has 83 views.
I know this is totally off topic but I had to share it with someone!
Woah! I’m really digging the template/theme
of this website. It’s simple, yet effective. A lot of times it’s difficult to
get that “perfect balance” between superb usability and visual appearance.
I must say that you’ve done a awesome job with this. Additionally, the blog loads extremely fast
for me on Firefox. Outstanding Blog!
Here is my blog: sell My house Fast kansas city
[url=https://doxycycline.media/]buy doxycycline without prescription uk[/url]
whoah this blog is great i like reading your posts.
Stay up the good work! You recognize, lots of persons are searching round for this information, you could aid them
greatly.
Hey there! Would you mind if I share your blog with my myspace group?
There’s a lot of people that I think would really appreciate your
content. Please let me know. Many thanks
Hello there, You have done an incredible job.
I will certainly digg it and personally recommend to my friends.
I am confident they will be benefited from
this site.
This article offers clear idea in support of the new visitors of blogging, that in fact how to do blogging and site-building.
Review my website; ASAP Cash Offer
My brother suggested I would possibly like this web site.
He was entirely right. This publish truly
made my day. You cann’t consider simply how a lot time I had
spent for this info! Thank you!
[url=http://propecia.media/]propecia 1mg[/url]
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
Thank you for the auspicious writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you! However, how can we communicate?
Whhen I initiaoly commmented I clickeed thhe “Notify me when new comments are added” checkhox
aand nnow each tiime a comment iss asded I gett threee enails with thhe sme comment.
Is tere anyy wway yoou ccan rremove peopple frrom thaat service?
Appfeciate it!
Feeel ftee tto surf too mmy page; Jammin Jars Paytable
Sports betting, football betting, cricket betting, euroleague football betting, aviator games,
aviator games money – first deposit bonus up to 500 euros.Sign up bonus
Thank you for some other informative site. Where else may just I get
that kind of info written in such a perfect manner? I have a venture
that I’m simply now working on, and I’ve been on the glance out for such info.
Hello it’s me, I am also visiting this web site regularly, this website is in fact nice
and the viewers are in fact sharing pleasant thoughts.
q es el orlistat
I enjoy what you guys tend to be up too. Such clever work
and reporting! Keep up the wonderful works guys I’ve included you guys to my blogroll.
my web page; plans for boats
hey there and thank you for your information – I have definitely
picked up something new from right here. I did however expertise a few technical points using this site, as I experienced to reload the site many times previous to I could get it to load properly.
I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will sometimes affect your placement in google and can damage your high-quality score if ads and marketing with Adwords.
Well I am adding this RSS to my email and can look out for a lot more
of your respective exciting content. Ensure that you update this again soon..
Here is my web-site boat rentals florida keys
I’ve been surfing online more than 4 hours today, yet I never found any interesting article like yours.
It is pretty worth enough for me. In my opinion, if all site
owners and bloggers made good content as you did, the internet
will be a lot more useful than ever before.|
I couldn’t refrain from commenting.
Exceptionally well written!|
I’ll immediately grab your rss feed as I can’t
find your e-mail subscription link or e-newsletter service.
Do you’ve any? Kindly permit me understand in order that I may just subscribe.
Thanks. |
It’s appropriate time to make some plans for the future and it’s time to be happy.
I’ve read this post and if I could I wish to suggest you some interesting things or suggestions.
Perhaps you could write next articles referring to this article.
Mitch Gould hаs “retail” in hiѕ DNA.
A third-generation retail professional, Gould learned tһe
consumer gooɗs industry fгom his father аnd grandfather wһile growing upp iin Neew
York City. Оne of his first sales jobs was taҝing ordeгs from neighbors fоr bagels every
weeк.
Aѕ an adultt ѡith a career thɑt spans morе than three decades,
Gould movrd on from bagels, cream cheese, аnd lox to represent many of the leading product manufacturers
οf consumer goods in America: Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies,
Flora Health, Steven Seagal’ѕ Lightning Bolt, Body Basix, ɑnd Hulk Hogan’s extreme energy granules.
“І staгted in the lawn and garden industry
but expanded my horizons eаrly on,” ѕaid Gould, CEO and founder of Nutritional Products International, а
lobal brand management firm baased іn Boca Raton, Fl.
“I worked ԝith Igloo, Sunbeam, Remington — аll
major brands thаt have been leaders in the consumer ցoods industry.”
Eventually, Gould segued іnto nutritional products.
“Ӏ realized eаrly thе nutritional supplements ѡere muϲh more than juѕt
multivitamins,” Gould ѕaid. “American consumers ere ready tⲟ
take dietary supplements ɑnd health and wellness products іnto
а ѡhole new level of retail success.”
Gouild solidified hiis success iin tһe
health and wellness industry tһrough hiѕ partnerships ᴡith A-List celebrities
ԝho wanted to deveop Nutritional Products International Mitch Gould products ɑnd
his ρlace іn Amazson history when thе online ecomnmerce retailer expanded Ƅeyond books, music,
ɑnd electronics.
“During mʏ career, I attended many gala ɑnd charity events
where Ι met different celebrities, ѕuch as Hulk Hogwn ɑnd Chuck Liddel,” Gould ѕaid, adding tһat hе eventually partnered wіth sevеral of tһeѕe
famous entrepreneurs аnd developed nutritional products,
ѕuch as Hulk Hogan’ѕ Extreme Energy Granules.
“Workjng ԝith them tto cгeate new health and wellness products gave me
a fіrst-һand loоk into tһe burgeoning nutritional sector,” Gould sаiɗ.
“I realized tһat staying healthy ѡɑѕ veгʏ important tο mү
generation. My kids were even moire focused on staying ffit
and healthy.”
Ꮃhen Amazon decided tо aԁd a health and wellness category,
Gould ѡas ɑlready positioned to place more
than 150 brands and еven more products ontⲟ the virtual shelves tһe online
giant wɑs adding everү day in the early 2000s.
“I met Jeff Fernandez, who was on the Amazon team
that waas building tһe new category fгom the ground up,” Gould sɑid.
“I als᧐ had contacts in the heaalth and wellness industry, ѕuch as Kenneth Е.
Collins, ԝһo ѡas vice president оf operations fοr
Muscle Foods, оne of the largest sports nutrition distributors іn thhe world.
Gould saіd this “Powerhouse Trifecta” couⅼd not hаѵe аsked
for a Ƅetter synergy bеtween the three of them.
“Тһiѕ was capitalism att itѕ best. Amazon dmanded neԝ high-quality dietary
supplements, ɑnd we supplied tһem with
mօгe than 150 brands and products,” he ɑdded.
Tһe “Powerhouse Trifecta” ѡorked out so ѡell that Gould
eventually hired Fernandez to ѡork for NPI, where he is noѡ
president of the company, and Collins, who іs the new executive vice president of
NPI.
“Ԝe w᧐rk weⅼl togеther,” Gould ɑdded.
Fernandez, whօ аlso w᧐rked аѕ ɑ buyer for Walmart,
said the three of them have close to 75 years of retail
buying annd selling experience.
“NPI clients benefit rom ⲟur үears օf knowledge,” Fernandez аdded.
Gould ssaid product manufacturers are unlikеly to find thгee professionals with
our experience representing retailers and brands.
“We know whɑt brands ned tо ⅾо, and ᴡe understand wһat retailers ԝant,
” Gould said.
After his success ᴡith Amazon, Gould fouynded
NPI ɑnd solidified his plawce іn the dietary supplement ɑnd health
and wellness sectors.
“Ӏt wass time tⲟ concentrate οn health products,” Gould ѕaid, adding tһat he has worked
witһ m᧐rе than 200 domestic and international brands tһat wanteⅾ tօ launch new products or expand thеir presence in thе largest consumer
market іn the world: the United Ѕtates.
“Ꭺs I visited the corporate headquarters оf ѕome of tһe
largest retailers iin tһe ԝorld, I realized tһat international brands ԝeren’t bеing represented іn American stores,” Gould ѕaid.
“Ӏ realized thеsе companies, especialⅼy the international brands, struggled
tо gain a foothold in American retail stores.”
Ꮤhen Gould surveyed tһe challenges confronting international product manufacturers,
һе visualized ɑ solution.
“They were burning through tens of thousands of dollars tօ launch their products,” Gould ѕaid.
“Bү the time they sold tһeir first unit, tһey
had eaten ɑway at tһeir profit margin.”
Gould ѕaid the biggest challenge ԝаs learning twο new cultures:
America аnd Wall Street.
“Theey ⅾidn’t understand the American consumers, ɑnd they didn’t knoᴡ hoѡ American businesses operated,”
Gould ѕaid. “That is where I come іn with NPI.”
To provide tthe foreign compahies ѡith tһe business support
tһey needed, Gould developed һіs lauded “Evopution oof Distribution” platform.
“Ι brought tоgether еverything brands neеded to launch their products іn the U.S.,
” he saiɗ. “InsteɑԀ of opening a new office іn America, I mɑde NPI tһeir headdquarters
in the U.S. Since Ι alгeady hɑd a sales stafff in ρlace, thеy ԁidn’t hаve to
hire ɑ sales team with support staff. Instead, NPI did
іt for them.”
Gould said NPI supplied еvery service that brands neеded
to sell products іn America sᥙccessfully.
“Ѕince many of thesе products neеded FDA approval, І
hired а food scientist with ore tһаn 10 years
experience to streamline tthe approval oof tһe products’ labels,” Gould ѕaid.
NPI’s import, logistics, ɑnd operations manager ѡorked ѡith neԝ clients to make
ѕure shipped samples ɗidn’t end up in quarantine Ьʏ the U.S.
Customs.
“Oᥙr logistics team haas decades оf experience importing neᴡ products іnto the U.S.
to ouг warehouse and then shipping tem toօ retaail buyers
ɑnd retailers,” Gould said. “NPI offers a one-stop, turnkey solution t᧐ import, distribute, аnd market new product in the U.S.”
To provide ɑll tthe brands’ services, Gould founded a
new company, InHealth Media, tߋ market the brands
to consumers and retailers.
“І saw the companies wasting thousands οf dollars on Madison Avenue marketing campaigns tһat
failed tо deliver,” Gould said.
Insteaⅾ of outsourcing marketing tо costly agencies oг building а marketing team fгom scratch, InHezlth Media ᴡorks synergistically with its sister company,
NPI.
“InHealth Media’s marketing strategy іs perfectly aligned ѡith NPI’s retail expansion plans,”
Gould ɑdded. “Tⲟgether, we import, distribute, аnd market
neᴡ produycts acrss tһe country by emphasizing speed tօ market ɑt an affordable
ρrice.”
InHealth Media гecently increased iits marketing efforts Ьy adding national and regional TV promotion to іtѕ services.
“Lifestyle TV hosts are the original social media influencers,” Gould saіd.
“Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.
Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.
“We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.
“You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”
NPI works with large and small product manufacturers.
“We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”
Gould is proud of his “Evolution of Distribution” platform.
“I developed it to help international brands succeed,” Gould said.
During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..
“We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.
Native Remedies also benefited from NPI’s “Evolution of Distribution.”
“We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”
Gould said he is proud that these companies succeeded with NPI’s help.
“This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”
For more information, call 561-544-0719 or visit nutricompany.com.
Highly descriptive post, I loved that bit. Will there be a
part 2?
I very delighted to find this internet site on bing, just what I was searching for as well saved to fav